Sussex is the 4th and most recent addition to The Gladwin Brothers' portfolio of restaurants in London. This restaurant was a step in a different direction compared to their three other establishments. Named after their home county - Sussex offers a fine dining experience in central London with the charm of the Sussex countryside.
I was approached by Richard Gladwin to design the identity for Sussex. It was important that the logo had a strong relationship with the county of Sussex and was instantly recognisable. After initial research, the solution was clear. The Sussex coat of arms has 6 birds arranged in a triangular configuration, so spelling out the restaurant name in this manner was the simplest and most impactful solution.